Heineken Experience, Amsterdam

Participate in Heineken Experience, a tour of the historic brewery for the internationally known Heineken pilsner. More than just a tour, this experience is meant to engage and entertain its visitors. Walk through the industrial building where Heineken brewed beer for more than 100 years since it was established in 1867. Learn about the process of pilsner brewing, as well as the history of production and branding. View artifacts, interact with exhibits, and, of course, sample the brewery's famous beer. The site happens to be an anchor point along the European Route of Industrial Heritage. Heineken Experience is just one of the many highlights you can arrange to see using our world travel planner, Amsterdam Edition.
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Heineken Experience Reviews
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TripAdvisor Traveler Rating 4.0
24,286 reviews
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4.1
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  • Somewhat our fault for not first reading more information about the Heineken Experience. The tour is not in the active brewery but is instead a series of displays to demo the brewing process or talk a...  more »
  • It's a very positive experience. The way the exhibition of the old Heineken factory is assembled and the interaction that is allowed to the public makes this visit a must-see experience. The fact that we control the pace of visit, without haste and taking advantage of all the interactive and explanatory points, makes it easy to pass between 2 and 3 hours without realizing it. It's all very relaxed and well disposed
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  • Absolutely worth the €35. It’s not your typical tour. There’s a little history and very basic beer information, but it was all about the presentation. There’s very cool animations and activities all throughout the brewery. Once you walk through, you feel like you’ve been transported to a whole other dimension. Plus, you get three beers with the purchase of the entrance or two soft drinks. The entire tour takes about 90 minutes.
  • This is a great tour. I personally didn’t think I would like this. But it was good fun. The tours guides on each part of the tour where very informative. You got a couple of glasses of Heineken also.Loved the whole thing with my girlfriend. Great value. Would recommend highly to any tourists looking for something to do other than museums!
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