Hamleys stands as the world's oldest and largest toyshop. The flagship store in London spreads out across seven floors and holds about 50,000 toys. It has occupied its current location at No. 188-196 Regent Street since 1981, after having spent the previous 100 years up the street at No. 200. Browse the 5,000 sq m (54,000 sq ft) of retail space, which includes toys covering categories such as arts and crafts, action toys, build it, dolls, and vehicles. Famous toy brands like Barbie, Lego, and Fisher Price are all well represented here, and there are themed sections such as Harry Potter. The store also puts on daily puppet shows, activities, and competitions, so check the schedule before your visit. Arrange to visit Hamleys and other attractions in London using our London road trip planning site.
Tours To Hamleys
Big Bus London Hop-On Hop-Off Tour BOOK WITH VIATOR FROM $44
Duration: 60 to 120 minutes
London Ghost Tour: Haunted Exploration Game (Queen's Chapel, Green Park, etc) BOOK WITH VIATOR FROM $8
Duration: 1 to 2 hours
The Original Tour London: Christmas Lights Experience BOOK WITH VIATOR FROM $21
Duration: 45 minutes
We found we were just around the corner from this place. I remembered the name, but that was about all. We went round the corner, and it turned out to be even closer than we thought. Stepped through.... more »
We visit Hamleys on each visit to London, if to do nothing else but look around. If you can't find the toy you are looking for when at Hamleys, then it probably doesn't exist!! Each floor has... more »
Toys selection is probably the best I've ever seen. However I gave this one star less than 5 because its always packed, full of people due to its popularity. No matter what time you go. I'd suggest expanding the store, that's the only problem I found and possibly have more lifts. It's difficult to get in the lift sometimes because at every minute there's approx 10 people waiting on each floor and there's only 2 lifts. It's a must visit place in London, so having a better store would make sense.
Amazing store. You just can't get out without buying something. Great collection. Coolest part is the staff that demonstrate some really impressive stuff such as quick painting, magic etc. Great location. Go with your wallet full :)
Plan your trip to London
Get a personalized planA complete day-by-day itinerary
based on your preferences
Customize itRefine your plan. We'll find the
best routes and schedules
Book itChoose from the best hotels
and activities. Up to 50% off
Manage itEverything in one place.
Everyone on the same page.
Popular things to do in London
See all ›
See all ›
Parks in London
Hidden gems in London
Nearby attractions in London
Duration: 1h 30 min
Duration: 1h 30 min
Duration: 2h 30 min
Duration: 3h 30 min
Plans to Hamleys by other users
27 days in United Kingdom BY A USER FROM CANADA July, kids, hidden gems Preferences: July, kids Attraction style: Hidden gems Pace: Medium 4 days in London BY A USER FROM FRANCE February, teens, kids, culture, outdoors, historic sites, museums, shopping, popular sights Preferences: February, teens, kids, culture, outdoors, historic sites, museums, shopping Attraction style: Popular sights Pace: Medium 22 days in United Kingdom, Switzerland & Dublin BY FRITZGUIDE September, popular sights Preferences: September Attraction style: Popular sights Pace: Medium 16 days in England BY A USER FROM CANADA July, kids, popular sights Preferences: July, kids Attraction style: Popular sights Pace: Medium 10 days in Horsham & London BY A USER FROM MALAYSIA November, kids, slow & easy, popular sights Preferences: November, kids Attraction style: Popular sights Pace: Slow & easy 21 days in Europe BY A USER FROM NEW ZEALAND July, kids, culture, historic sites, museums, shopping, popular sights Preferences: July, kids, culture, historic sites, museums, shopping Attraction style: Popular sights Pace: Medium